Sandy S. Serge – CEO & Consultant

Owner & Consultant Sandy Serge’s past experience in various aspects of the music industry – and her continued work in that industry – give her a unique, broad-based perspective. Few in the business today can combine her grasp of the music industry from performance to production to management to song publishing to public relations. Even more importantly, she focuses on the highly specialized fields of song publishing and publicity in her day-to-day business and utilizes her contacts and experience in the field to maintain success.

Experienced Editor/Publisher

As CEO of Serge PR, Sandy serves as a consultant to labels, musicians and songwriters around the world. For each client, Sandy reviews the background and statistics – making assessments based on her extensive experience with the media, and the music industry in general. Sandy advises on what markets to pursue and how to strategically align publicity and marketing campaigns to ensure success.
Web site: http://www.sergemediagroup.com

Leading PR Consultant

As CEO of Serge Entertainment Public Relations / Serge Media Group, Sandy serves as a consultant to publicists, musicians and songwriters around the world. For each client, Sandy reviews the background and statistics – making assessments based on her extensive experience with the media, and the music industry in general. Sandy advises on what markets to pursue and how to strategically align publicity and marketing campaigns to ensure success.

Public Relations Specialist

As a public relations specialist, Sandy’s reputation in the music business is beyond reproach thanks primarily to her honesty-without-hype philosophy. She oversees all aspects of press kit development; publicity, marketing and advertising campaigns; event planning; press conferences; print and broadcast placement as well as working personally with each client to increase awareness via the Internet. The process of weaving all these elements together with her personal touch brings success to every public relations campaign involving her methodology. Her secrets – leave no stone unturned, follow-up, and regard every obstacle as an opportunity. Her list of accomplishments grows daily and ranges from placement on national and local television to placement in national trade and consumer magazines for both national and independent musicians and songwriters.
Web site: http://www.sergemediagroup.com/

Song Publisher

Sandy’s favorite aspect of her business is to place music with film, tv, advertising, video games, and recording artists. She enjoys working with constituents in the film/tv business and seeks out ways for her song publishing clients to gain more exposure in this medium. Her company’s contacts include numerous music supervisors, producers, directors and recording artists. She currently owns three publishing companies. For examples of music in her publishing catalogues, please visit sergeentertainmentgroup.com/publishing/.

Experienced Editor/Publisher

Editor-in-chief and publisher of Music Morsels ezine/webzine, Sandy reviewed hundreds of press kits every month and talked with dozens of musicians, managers and publicists about what works and what does not in procuring publicity exposure commitments in the music business. She was in constant contact with journalists and fellow editors, seeking new ways to acquire media coverage for musicians, songwriters and music industry businesses. Music Morsels last issue was April, 2008. The webzine’s archives remain at http://www.musicmorselsonline.com/. Music Morsels relaunched in January 2013 as a music and concert reviews blog featuring reviews of both national and independent musicians.
Web site: http://musicmorsels.wordpress.com/

Record Label CEO

Sandy is the owner of Surgeland Records which has released a limited amount of CDs over the past 15 years. Surgeland Records’ artists include The Moon, Milwaukee’s Bad Boy, NineDollarMelonBaller, Paris Keeling, and most recently a tribute CD to vocalist Kelly Keeling titled “Tune In To MIND Radio”.
Web site: www.surgeland.com/

Musician

Sandy is currently a member of the acoustic trio “Is That So?” and occasionally performs around the metro Atlanta area. She plays 12-string guitar, mandolin and sings primarily backup vocals. Web site: http://www.isthatsoband.com

Education

Sandy acquired B.S. in Marketing and M.S. in Communications degrees from La Salle University. She also has a certificate in Music Management from the Music Business Institute. Sandy is a former musician and has appeared in 7 symphonies, 3 rock bands, a folk duo, and as a solo artist. She also minored in Interpretive Dance and Journalism at the University of Wisconsin-Milwaukee while majoring in music.

Affiliations

    Sandy Serge/Serge Media Group is a member of the following organizations:

  • International Festival and Event Association
  • Nashville Songwriters Association Inc.
  • National Association of Female Executives
  • Film Music Network
  • NARAS
  • North Georgia Film and Music Professionals

Mark E. Waterbury – Sr. Publicist

Serge Entertainment Public Relations/Serge Media Group recruited Mark E. Waterbury to join its management team. Mark is a former co-publisher of Rock Central, a Madison, Wisconsin music newspaper. As a free-lance journalist, he has interviewed hundreds of celebrities during the past eight years and has placed articles with publications the world over including Badger Entertainer, Keynote, and Night Sights and Sounds. His prolific writing can currently be enjoyed in Music Morsels newsletter on a monthly basis.

Mark also has a passion for photography. His collection includes Johnny Winter, Blue Oyster Cult, Foghat, Emerson Lake & Palmer, Paul McCartney, Pearl Jam, and The Black Crowes.

At Serge Entertainment Public Relations / Serge Media Group, Mark assists with media relations, photography, article placement and follow-up as well as bookings for contracted clients. He remains an integral part of our team.

Part-time Crew

SEPR often times hires a variety of interns, scouts and part-timers to assist with projects on an as needed basis. Most of these resources are from surrounding music schools or are recent graduates seeking additional experience in the music industry. We also have several experienced part-time booking agents on board to help form our network throughout the world.